Business
Issue
Due to extreme candidate shortages in the FMCG industry for
Business Managers, our client wanted to ensure that the entire
market was fully explored, focussing particularly on passive
talent. Although OCG has built up an extensive database of
candidates in this role and sector, a multi-disciplined approach
was agreed to the right candidate utilising advertising, database
search and OCG Research & Sourcing to fully explore the market.
As speed was imperative, it was agreed to simultaneously run each
approach to shorten the project lead time.
OCG
Solution
Advertising was limited to the NZ Herald and a limited number of
job boards. The database search was a standard OCG search of the
100,000 plus candidate database filtered on the roles key
attributes and experience. OCG Research & Sourcing undertook
what has become our ‘best practice’ research assignment
approach of:
- Assignment Specification Development. Understanding the real job needs
- Research Strategy Plan. Developing a candidate profile and a list of potential sources and keywords to search. Company List Research. Knowing Boolean strings, Google secrets and other search engines was important, as was ascertaining up-to-date company directories, published business magazines and resources.
- Candidate Name Generation. Cyber sleuthing online communities, deep internet mining and other media and communication research approaches undertaken.
- Candidate Qualification. Confidential phone conversations to screen and evaluate suitability and interest.
- Candidates short-listed for OCG Recruitment Consultant to review. Consultant further evaluates, selects and shortlists for the client.
A long list of candidates was presented to the client that included:
- 12 qualified passive/hidden candidates from Research & Sourcing
- 58 candidates from the database search
- 50 candidates from an external advertising campaign