Lumley Case Study

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In February 2011 the Christchurch earthquake was a powerful natural event that severely damaged the Canterbury region and is a day all New Zealanders will remember.

As a business, OCG had clients who were either affected physically by having their workforce and work place in Christchurch unavailable or in the instance of Insurance Company Lumley; experienced a massive strain on resources and the need to respond to the catastrophe and their customers with urgency.

The Assignment

Lumley approached their recruitment partners and requested an urgent proposal for a formal response and model to support their EQ resourcing requirements. OCG was selected for their proposal of working fulltime onsite in the Lumley Head Office and fronting the Lumley recruitment desk.

This model went live eight business days after the event when an OCG consultant commenced working in the business alongside their HR team for six weeks.


  • OCG managed a national advertising campaign across a range of national and provincial papers as well as on line media and research and sourcing to attract and identify critical talent.
  • This solution helped to manage Lumley's brand during a critical time for the company as the Earthquake and the response from insurers was a hot media topic. The applicants who approached Lumley directly to offer assistance were all contacted to screen for suitability and thank for their application - crucial for meeting applicant expectations while supporting the Lumley brand.
  • The project resulted in 11 candidates joining Lumley at different levels within a period of four weeks. Candidate quality was not compromised for speed and all candidates were qualified by extensive screening, interviews and thorough reference checks.
  • Lumley management felt supported in having a designated contact for all recruitment queries and needs which was imperative given workloads had surged overnight.