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Finance Manager Case Study
Background to the role:
There was a specific skill set and clear brief from the client for this very niche role:
- Finance Manager to be based in Guangzhou in China
- Finance and Manufacturing experience in Australasia and in China
- Fluent in Mandarin
The campaign:
Google Ad Words, LinkedIn pay-per-click ads and the LinkedIn Job Slot were utilised to target a passive audience that matched the clients specific skill set, with traditional Job Boards not attracting the right candidate pool, This sourcing methodolgy allowed us to pinpoint candidates online by - language, location, likes/interests, industry and functional expertise, seniority, and role specific key words. Based on this criteria text and banner based ads appeared only on matching LinkedIn profiles, managed websites and related articles or websites.
Example Ad Placement on nzherald.co.nz:
Results:
Given the specific candidate brief and the small market that we were targeting, the campaign surpassed expectations with 3 candidates shortlisted for the role.
Client Feedback:
"We wanted a unique way to get the job 'out there'... I have to say that surpassed my expectations on this occasion as I didn't think we would find the person given our difficult criteria. It is a really easy sourcing option rather than having to go into the passive market which takes so much time."