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Online Advertising Solutions

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GM Leading Edge

Background to the role:

With a specific skill set and clear brief from the client:

  • 10 years+ Telecommunications experience
  • Sales Leadership
  • Head of or GM level within a Corporate

A targeted sourcing approach using OSS was undertaken, one that the client bought into because of the innovation and technical alignment.

"We have an internal candidate to consider, it is a new role to business as part of a step change focus with our corporate channel we need to ensure we are talking to the best people in the market not just who was active and available".

The campaign:

Google Ad Words, LinkedIn pay-per-click ads and the LinkedIn Job Slot were utilised to target a passive audience that matched the clients specific skill set, with traditional Job Boards not attracting the right candidate pool, This sourcing methodology allowed us to pinpoint candidates online by - language, location, likes/interests, industry and functional expertise, seniority, and role specific key words. Based on this criteria text and banner based ads appeared only on matching LinkedIn profiles, managed websites and related articles or websites. With top placements achieved on,, and

Example Google Ad Words banner placement:


The campaign surpassed expectations with all those that came through this advertising source having the right industry experience and level, compared to those from traditional advertising sources.


15 candidates from OSS all matched the criteria.

6 candidates shortlisted(2 Internal/referrals, 2 OSS, 1 Database and 1 Seek)

The role was successfully placed and two candidates that were found through the OSS campaign have since been forwarded to the client for a new role.