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OD Adviser Case Study
Background to the role:
There was a specific skill set and clear brief from the client for this niche role:
- 5 years purest OD experience
- A strong technical skill set and an ability to communicate at the right level and to the right audience
- An ability to drive high profile profile projects and initiatives
The client had previously gone to market twice for this and received over 50 applicants, but from this they could not find the right person. A targeted sourcing approach using OAS was implemented to replace traditional media in what is considered a small market.
The campaign:
Google Ad Words, LinkedIn pay-per-click ads and the LinkedIn Job Slot were utilised to target a passive audience that matched the clients specific skill set, with traditional Job Boards not attracting the right candidate pool, This sourcing methodology allowed us to pinpoint candidates online by - language, location, likes/interests, industry and functional expertise, seniority, and role specific key words. Based on this criteria text and banner based ads appeared only on matching LinkedIn profiles, managed websites and related articles or websites. WIth top placements achieved on: tvnz.co.nz, nzhearld.co.nz, news.com.au and businessinsider.com
Example Ad Placement on nzherald.co.nz:
Applicants:
Given the specific candidate brief and the small market that we were targeting, the campaign surpassed expectations.
Results:
There were 3 candidates that were identified and fitted the brief. A further candidate was also identified that was exceptional and exceeded the required skill set and experience, ideal for a more senior position.
This process highlighted that the salary scale the client had anticipated for the role, would not attract the right level or calibre of candidate the business needed. OAS allowed the client to re-scope the role, and of the candidates shortlisted all were highly place able for the other OD roles.