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The Problem with Sales

I mean the ‘noble art’ of selling, rather than the ‘top line’ figure, although I’m sure we’re all having our challenges there! Selling as a profession has received little adulation over the years, unlike in the US, where it is highly regarded as a career. And given some of the challenges present in the FMCG industry right now, I have concerns about the role of our sales people, particularly key account managers and what we are doing to address that.