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Chandler Macleod Group Rebrands to RGF Staffing APEJ

Chandler Macleod Group Rebrands to RGF Staffing APEJ

A new name for Chandler Macleod Group to increase local strength with global scale. In New Zealand the Chandler Macleod Group is represented by OCG Consulting, Chandler Macleod and just recently the Peoplebank brands. From now on, Chandler Macleod Group will go by: RGF Staffing APEJ (Asia Pacific Excluding Japan).

A new name for Chandler Macleod Group to increase local strength with global scale.

On November 18th, 2021, Chandler Macleod Group took on a new name. A faster, simpler, closer connection to their parent company RGF Staffing.

In New Zealand the Chandler Macleod Group is represented by OCG Consulting, Chandler Macleod and just recently the Peoplebank brands.

From now on, Chandler Macleod Group will go by: RGF Staffing APEJ (Asia Pacific Excluding Japan).

This new name is fit for a leading player on the local staffing market, with established and high-profile brands including Chandler Macleod, Peoplebank, Vivir healthcare, ahs hospitality, OCG, Aurion and Leaders IT Services.

Why the change?

One major reason can be found in the name itself. RGF is short for Recruit Global Family. And that’s precisely what this company is: an international network of local brands that are connected as a global family business. In fact, RGF Staffing is the world’s largest network of staffing companies, which stretches across four continents and provides work for around 300,000 people every single day.

That’s a message that RGF Staffing APEJ wants to highlight more effectively. After all, it has clear and direct benefits for their clients, candidates, contractors and employees. It means local experts are backed up by a global network of industry experts and by a financially strong mother organisation, with an annual revenue of more than 16 billion New Zealand dollars. It also means they have the scale and ambition to invest in innovative services with real added value. Including smart, digital solutions – an area in which they also benefit from family connections with leading pioneers such as Indeed and Glassdoor.

Taking on the RGF Staffing APEJ name, will enhance the company’s strengths: Their strong local brands, including Chandler Macleod, Peoplebank, Vivir healthcare, ahs hospitality, OCG, Aurion and Leaders IT Services.

Regional CEO Peter Acheson states, “These brands will continue to be at the frontline of our efforts to help customers in Australia, New Zealand, Hong Kong and Singapore. After all, they are strongly embedded in the local labour markets and are meaningful to our clients, candidates, contractors and employees in every way.”

About RGF Staffing

RGF Staffing is the world’s largest network of staffing companies, which stretches across four continents and provides work for around 250,000 people every single day. Our local experts are backed up by a global network of industry experts and benefit from family connections with leading pioneers such as Indeed and Glassdoor. RGF Staffing is part of Recruit Holdings Co., Ltd. For further information please visit rgfstaffing.com.

For more information or to speak to a relevant contact for additional quotes or an interview, please contact:

Oscar Dunn Oscar.Dunn@rgfstaffing.co.nz

Makaela Smith

Makaela Smith | Digital & Marketing Executive

With experience in recruitment advertising, graphic design, and digital marketing, Makaela joined the OCG Marketing team in May 2021. Makaela is passionate about creating seamless candidate journeys, thought-provoking advertising campaigns, and anything and everything social media.

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